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Campaign brand management
and cross-functional communication

I combine strategic thinking with precise execution and many years of experience in leading campaign and communication projects within industrial and commercial environments.

Professional Experience

Senior Marketing Managerin

Click here to download the complete resume.

Team Leadership Brand Communication

expert Warenvertriebs GmbH

Responsible for the strategic development and management of nationwide marketing communication for more than 400 retail locations. Led the marketing team, developed integrated cross-channel campaigns, managed brand communication, and collaborated closely with Sales, Purchasing, Product Management and external agencies.

Award: German Brand Award 2022

Head of Marketing

Möbel Hesse GmbH

Led a three-member marketing team and drove strategic development, execution and performance controlling of all marketing activities. Responsible for four major seasonal campaigns per year and ongoing monthly initiatives to increase customer frequency.
Result: Revenue increases of up to 32% in key campaign periods.
Oversaw annual marketing and budget planning, ensured consistent corporate design and identity, and managed external agencies.

Senior Communications Specialist

Konica Minolta Business Solutions

Disciplinary and functional leadership of a seven-member communications team. Developed integrated marketing and sales campaigns in cooperation with Sales, Product Management and the corporate headquarters. Created core messages and content for products, events and sales initiatives – with a strong focus on digital channels. Ensured high-quality sales materials and presentations as well as consistent brand communication through agency coordination.

(Selection)

Certifications & Training

  • Social Media Management (Social Media Akademie)

  • Online Retail Marketing – Basics & Advanced (Mercedes-Benz Online Campus)

  • Professional Copywriting (Reinsclassen Academy)

  • “From Employee to Leader” – Basic & Advanced (IHK Hannover)

  • Negotiation Skills (Konica Minolta Academy)

  • Business English C1.1 (Rosetta Stone / Tell Me More)

Digital Skills

  • Content Management (WIX, WordPress)

  • ChatGPT / AI-assisted content development

  • Microsoft Teams & Notion

  • Digital project management fundamentals (tools, processes, cross-functional workflows)

  • Competent in Office 365, presentations and structured knowledge management

Languages

  • German – Native

  • English – Fluent (C1.1)

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