Role:

Head of Marketing Communication / Campaign Management

Description:
Led the development and execution of a nationwide image and activation campaign for more than 400 expert retail locations. Responsible for the concept, messaging, cross-channel implementation, and coordination of external agencies.

Outcome:
Strengthened brand visibility and significantly increased local activation. Awarded the German Brand Award 2022.

Role:

Head of Marketing / Team Lead (3 direct reports)

Description:
Strategic planning and operational management of four major seasonal campaigns per year, plus monthly retail activation measures. Responsible for media planning, budget control, execution across all channels, and alignment with executive management, purchasing, and sales.

Outcome:
Measurable increases in customer frequency and revenue growth of up to 32% during campaign-intensive periods.

Role:

Expert Marketing Manager – Communication & Campaign Development

Description:
Responsible for developing and executing national marketing and sales campaigns for business solutions and managed services. Created core messages, communication lines, and sales narratives in close cooperation with Sales, Product Management, and the European HQ.
 

Outcome:
Developed high-quality communication and sales materials for internal and external sales teams and managed the production of all assets. Ensured consistent product and brand communication across all channels and touchpoints.