Senior Marketing Manager
Carolin Sandleben
Senior Marketing Manager
Marketing and Communications Manager for Campaigns, Projects and Future-Ready Processes
ABOUT ME
I am a Teamleader in Marketing with extensive experience in developing and managing integrated campaigns, brand communication, and cross-functional alignment within industrial, technology, and retail companies.
My strength lies in combining clear strategic direction with structured, reliable execution. I collaborate closely with Sales, Product Management, Purchasing, and technical functions, and I guide internal teams as well as external agencies through complex projects with confidence and clarity.
I provide direction, make decisive and pragmatic calls, and keep processes moving. I value transparent communication, dependable collaboration, and an analytical, well-structured approach to work.
Focus: Campaign development, brand communication, cross-functional coordination.
PROJECTS & CAMPAIGNS
EXAMPLES
German Brand Award 2022
Community Campaign
expert Warenvertrieb GmbH
Role:
Head of Marketing Communication / Campaign Management
Description:
Led the development and execution of a nationwide image and activation campaign for more than 400 expert retail locations. Responsible for the concept, messaging, cross-channel implementation, and coordination of external agencies.
Outcome:
Strengthened brand visibility and significantly increased local activation. Awarded the German Brand Award 2022.
75-Year Anniversary
Large-Scale Seasonal Campaigns
Möbel Hesse GmbH
Role:
Head of Marketing / Team Lead (3 direct reports)
Description:
Strategic planning and operational management of four major seasonal campaigns per year, plus monthly retail activation measures. Responsible for media planning, budget control, execution across all channels, and alignment with executive management, purchasing, and sales.
Outcome:
Measurable increases in customer frequency and revenue growth of up to 32% during campaign-intensive periods.
Cross-Functional
Campaign & Communication Management
Konica Minolta Business Solutions
Role:
Expert Marketing Manager – Communication & Campaign Development
Description:
Responsible for developing and executing national marketing and sales campaigns for business solutions and managed services. Created core messages, communication lines, and sales narratives in close cooperation with Sales, Product Management, and the European HQ.
Outcome:
Developed high-quality communication and sales materials for internal and external sales teams and managed the production of all assets. Ensured consistent product and brand communication across all channels and touchpoints.
Professional Profile
Senior Marketing Manager experienced in campaign development, brand communication, and cross-functional coordination within industrial, technology, and retail environments. Many years of leadership experience in marketing and communication teams and in steering integrated campaigns across all channels. Responsible for brand positioning, messaging, sales enablement, budget control, and close collaboration with Sales, Product Management, Purchasing, and creative agencies.
Recipient of the German Brand Award.